has published an marketing savvy article by by Michael P. Sullivan of 50-Plus Communications Consulting
. Here's an excerpt followed by the link to the whole article.
Think for a moment about how many grandparents reside in your retirement home or retirement community. The grandparent population is a very large one, and a well-to-do one. Quite often, grandparents have more household wealth than the population as a whole.
The numbers across the country are very large -- well over 80 million grandparents. Soon, there will be 90 to 100 million grandparents.
Among people age 60 and older, 82% are grandparents. It may be hard to believe but the average age a person in the U.S. becomes a grandparent for the first time is under age 50. And here’s another surprise: About a quarter of them are under the age of 45. Half of the Baby Boomer generation are grandparents.
As a group, grandparents spend substantial amounts of money on their grandchildren -- more than $20 billion a year. One out of four toys sold in America are bought by grandparents. A third of all pre-paid college funding plans are paid for by grandparents.
Read the entire - The Power of Grandparenting to Your Retirement Community