Internet marketing training can cover many different aspects of the Internet. And choosing which areas to start learning about can be an overwhelming task in itself.
Let’s simplify this process by planning a “learning” agenda:
• Social media platforms such as Twitter, Facebook and LinkedIn can be good places to start because, once understood, these do not need that many hours a week for effective Internet marketing.
Twitter appears to be the simplest with its 140-character tweet (update) limit, but it is actually deceptively simple. It’s best to read as many blog posts and articles as you can before you start on Twitter. You want to ensure that you start off on the right foot for effective Internet marketing.
Facebook and LinkedIn offer more privacy controls for people concerned about privacy. But if you are using social media for marketing your brand, book or business, privacy should NOT be one of your main concerns. You want as many people as possible to connect with you.
While I haven’t found that much interaction opportunities in the Facebook groups, being an active member of groups on LinkedIn can provide networking opportunities if you take the time to answer questions posted in the groups.
If you have difficulties using these social media platforms successively, there are many people who offer free or fee training programs. Do a Google search and you should find a good list of possibilities.
• Blogging is an effective Internet marketing strategy if you are willing to devote the time to writing at least three posts a week and also answering any comments left on your posts.
Here again training can be helpful in choosing which blogging software to use and which applications to put on blogs. (For example, you don’t want to clutter your blogs with distracting elements that interfere with people reading your actual posts.)
There is also a great deal of useful information to learn about blogging, including how to handle negative comments and how to format your posts for ease of reading.
• Article marketing – writing articles that are posted on article directories and as guest blog posts – can be extremely effective for online promotion if you know how to write effective headlines, effective first paragraphs, and content that people will find valuable.
Article directory ezinearticles.com, for example, helps people improve their article marketing by providing numerous information emails.
• Video marketing – posting to YouTube and other free video-sharing sites – can be another effective Internet marketing strategy.
While you don’t need a professional camera to make your videos, some basic tips are good to know. It would be a good idea to learn these tips before you start posting marketing videos in cyberspace.
The bottom line is that, for all your Internet marketing activities, you want to make the most effective use of these activities. Internet marketing training can help fill in the gaps in your knowledge base.
Phyllis Zimbler Miller’s company has launched the Miller Mosaic Internet Marketing Program at www.WeTeachWebMarketing.com
to help people market their brand, book and business online, and she’s a National Internet Business Examiner at www.InternetBizBlogger.com
. Follow her on Twitter at http://twitter.com/ZimblerMiller