Just prior to the recession of 2008, I became an "unintentional entrepreneur" when my 30 year broadcast management career ended with an organizational restructuring. Due to personal considerations involving elderly parents and adolescent children, we weren't in a position to pull up stakes and move to a new location. Meanwhile, job opportunities in my former industry were non-existent. Lots of Baby Boomers have similar stories.
Fortunately, as a broadcast veteran, I was used to being fired. Job security was hoped for but not expected. In fact, there's a prevailing attitude especially in the radio industry that if you haven't been fired you mustn't be very good. The complacent status-quo seekers keep their jobs while the industrious and ambitious are terminated.
Being the type who tends to get antsy with too much leisure, I decided to launch my company, Brindle Media as an umbrella for my various skill sets and to pursue projects in marketing, public relations, commercial voiceovers and talent coaching.
About a year ago, a business associate of my wife's from her days in the hospitality industry asked if she could talk to me about a company that she represented. It was a multi-level marketing (MLM) business. As always with these types of businesses, I was wary. I'd been approached about becoming involved with Shaklee, Ambit Energy and some other companies but I just wasn't interested.
Nevertheless, I met with the lady and she showed me the SendOutCards system. Let me stop here for a moment and mention that in my previous career I was an advocate for permission marketing campaigns utilizing databases and direct mail to create one-on-one relationships with our radio stations' listeners. When I saw SendOutCards,my first reaction was that here was a system which was affordably priced for a home-based business and, with its built-in contact management system, could provide me or any other small business person to create personalized, customized "appreciation marketing" campaigns to help create and reinforce top-of-mind-awareness with customers and potential clients. And for just a few dollars more, I could become a distributor so that I had the ability to represent the company and to earn back my initial investment.
You can get a better idea of what I'm talking about by watching the short video with one of my colleagues in the company, Jim Pitman who recently appeared on a local Arizona TV morning talk show:
If you'd like to send a couple of FREE cards on my dime and take the SendOutCards system for a spin, just email me at BrindleMedia@gmail.com.