Boomer Authority™

February 2010 Blog Posts (23)

Tips for Marketing to Seniors and Baby Boomers

Article by Caron Beesley

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For many years, marketing to seniors has been regarded as a waste of time - that this… Continue

Added by Saskia Wijngaard on February 26, 2010 at 1:21pm — 1 Comment

Lifestyle of a Baby Boomer…

In a recent survey of Senior Citizens the ideal age was judged to be

seventy-four. So, the lifestyle of a Baby Boomer will be the most

fulfilling down the road a ways, right?

Well, that’s reason to celebrate for us Baby Boomers. The check is in

the mail. Would we ever have imagined at twenty-one that life would be

wonderful at seventy-four? Still, that’s good news for all of us. We

apparently have much to look forward to.

History tells us we’re… Continue

Added by Phil McMillan on February 25, 2010 at 6:59pm — No Comments

The Coarsening of American Culture… from a Baby Boomer Perspective

Well, it was predicted in the Bible. At some point we were all going to see civility challenged in society and in the culture. I cannot speak of other countries (although what I have read is not good). But here in America it has been happening for some time now.

We Baby Boomers have been witnesses to this decline in morals, in language, in loss of respect… even in basic manners. At the same time, many…


Added by Phil McMillan on February 24, 2010 at 9:01am — 2 Comments

Searching for Mr. Right after Sixty

If sixty is the new forty I've been double-jinxed. Remember way back

then when the pundits had it that a woman over forty had more chance of

being blown up by terrorists (or was it hit by a truck?) after forty

than she had of re-marrying. Hah! I beat the odds that time and surely

being twenty and then some years older has the benefit of all that more

accrued hindsight, cunning and wisdom.

I'm not actively searching - in fact I don’t want to remarry, life’s… Continue

Added by Gerry on February 21, 2010 at 3:30pm — No Comments

Pump up the boomer volume on tech hype

CNBC wants to believe boomers represent big business. Tom Brokaw says it is so about 'boomer$' -- in a book and a CNBC upcoming TV special. Since baby boomers are 'history's wealthiest and most influential generation', it must have made sense to send CNBC's Silicon Valley bureau chief Jim Goldman out to sniff out boomer tolerance for technology -- especially given the Microsoft-AARP 2009…


Added by Laurie Orlov on February 21, 2010 at 11:56am — No Comments

Go for the Gold – Habits to Build Your Confidence and Courage!

I am so very proud to call myself a Canadian this week as we host the Olympic Games in Vancouver. I was spell-bound as I watched the Opening Ceremonies and jumped out of my chair with great joy when Alexandre Bilodeau won the first Gold medal for Canada!…


Added by Pat Mussieux on February 19, 2010 at 5:58am — 1 Comment

Get a Second, Third or Even Fourth Opinion

One of my favorite channels is Discovery Health. I like to watch the show Mystery Diagnosis because you 'll learn what to look out for. For example, last night a lady in her early thirties started having hip pain. She went to her family doctor and he told her that she was just getting "older".

I laughed out loud when I heard that because it's amazing what some doctors come up with. C'mon she is 32 years old. He didn't even order some basic X-Rays. Makes you wonder…


Added by Dr. Carlos M. Gonzalez on February 17, 2010 at 8:00am — No Comments

There Is Never Enough Time...Unless You're Serving It!

“Where did the day go?” is the most asked question I hear on a regular basis. Desperately trying to juggle all the things we have to do every day has become status quo for most people all over the world.

JFK’s quote, “There is never enough time, unless you’re serving it” certainly puts the concept of time into perspective. We all have the same 24 hours a day and 7 days a week – so how is it that some people can accomplish so much, while others feel as though they barely accomplish… Continue

Added by Kris Cavanaugh on February 16, 2010 at 4:30pm — No Comments

"There's Support in Numbers!"

I'm serious about my living my best

life and I am serious about being successful in business. What about you? I am in Florida for a whole week of meetings with my business coach and master mind group. This has been a huge investment for me – and one of the best decisions I made in 2009!…


Added by Pat Mussieux on February 13, 2010 at 12:43pm — No Comments

Reviewing 10 Business Networking Tips

Networking is such a key skill in both our business and our personal lives, that I like to periodically review the techniques I use so I can improve my networking productivity – and I find that the beginning of a year is a good time to do it.

It's important to get out and meet new people, whether it's for an…


Added by Cliff Allen on February 13, 2010 at 12:12pm — No Comments

Grow New Brain Cells and Re-Wire Your Brain

I am a physician who is a Preventive Gerontologist in the field of Behavioral Neurology fore the past 13 years.. The number one fear of Baby Boomers, as they age, is Cancer and the number two fear is Memory Loss. I do research in the field of brain fitness. My 9 Point Brain Tune Up system is so scientific that MEDICARE covers it when I see patients in my medical offices. It is never too early or too late to start my system. Please vistit…


Added by Arnold Bresky M.D. on February 12, 2010 at 7:40pm — No Comments

The Haitian Tragedy: Healing after the Death of Loved Ones


Added by Sandwiched Boomers on February 12, 2010 at 5:45pm — No Comments


There are so many races going on every minute of every day. Sal and I race to the liquor cabinet to see who can grab the vodka bottle for our

martini first. She usually wins because she likes alcohol more than I

do. But, there are bigger races going on all around us. There are

probably hundreds of ‘races for the cure.’ I think they need…


Added by The Midlife Gals on February 11, 2010 at 2:52pm — No Comments

Feeling Like A Fraud: Living With Imposter Syndrome

A former colleague of mine was recently diagnosed with cancer. 55 years young and the president of a marketing company, to the outside world she is the epitome of health and success. When she was first diagnosed she chose not to disclose her medical condition to her staff and peers out of fear they would see her as less capable. I write this with nothing but respect for her many and varied accomplishments – I know how hard she’s worked to get where she is…


Added by Evelyn Kalinosky on February 10, 2010 at 3:26pm — 1 Comment

I Went, I Plunged, I Had a Blast

Yesterday was 30 degrees with a 15-20 mph wind, the water temperature at Hampton Beach was a few degrees warmer; a good day for a swim? You wouldn’t think so but that is exactly what I and several hundred others did participating in the Special Olympics of New Hampshire’s annual Penguin Plunge.…


Added by Mike Bonacorsi, CFP® on February 8, 2010 at 6:10pm — 2 Comments

Super Bowl Part One

The first half of the Super Bowl is complete and the ads are in. This might be the first year I enjoyed the football more than the advertising. Tru TV and FLO TV stood out for me as smart and interesting spots.

And I’m talk about FLO TV’s My Generation spot which had wonderful storytelling

qualities, a great anthem and had intergenerational energy and values. And I’ll

give a nod to Honda for consumer generated content and an idea that represented



Added by Lori Bitter on February 7, 2010 at 7:24pm — No Comments

Antiquing? Why, yes we are.

Yes, with every passing day, we are ourselves antiquing. Our patinas are ripening; our chair legs are wobbly; our paint is peeling and we can be found just

about anywhere. With a little regular care, some nice oils, nails in

the right places and a fresh coat, we baby boomers are now the cat’s

meow. Everyone wants to sell us things. But, truth be told, a few

would probably like to just sell US!…


Added by The Midlife Gals on February 7, 2010 at 4:17pm — No Comments

"There can't be a crisis next week – my schedule is already full!"

I had a meeting with a client last week and the discussion centered around how busy we all are. We had a lengthy chat about some strategies for taking control of each day. Here's a note I got

from her over the weekend:…


Added by Pat Mussieux on February 5, 2010 at 1:15pm — No Comments

Recruiting Retirees to Rural Towns

A growing awareness among small rural towns has led many to seek ways to enhance their competitive position for recruiting larger percentages of the rapidly expanding boomer population. The 65 and older population reached 38 million in 2008 and based on bureau of census projections the over 65 age group will expand to 85 million by 2050. Although national developers will continue to capture their share of the boomer population, it is apparent that existing rural communities can enhance their… Continue

Added by Joe verdoorn on February 4, 2010 at 11:31am — No Comments

Healthy Wealthy Boomer Good News Report # 2 - Home Grown Natural Foods

This issue of the Healthy Wealthy Boomer Good News Report focuses on Home Grown Natural Foods.

Recently, the subject of natural foods keeps coming up and is a pivotal issue within the greater discussion of being a healthy boomer and health freedom. For the greater part of the last 40 years, eating healthy, natural foods has been a big part of my life. Growing up in Berkeley, California and being a teenager in the 60's there, I am no stranger to the natural foods… Continue

Added by Michael Barrett on February 2, 2010 at 2:30pm — 1 Comment

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