Lori Bitter's Page

Gene D. Cohen, M.D., Ph.D. has forever changed the field of geriatrics while successfully challenging misconceptions about aging as a lifestage of inevitable decline and loss.

His scientifically-derived conclusions and insights about aging brains are voluminous. His trendsetting research and thoughtful analyses are inspiring new industries. His influence will persist for generations as society evolves more optimistic models of the aging process.

A member of the Silent Generation at 65 (not qui… Continue

According to a recent study by Communispace, the recession has added considerable stress to this already overburdened population known as "the sandwich generation," baby boomers who support kids, parents, relatives and themselves at the same time. However, the study finds that these people are not stressed because they're caring for kids and parents, it's because they're caring for parents and in-laws, period.

A significant finding is that this caretaker segment is more of a "situation" than a… Continue

General Mills has partnered with Yahoo for a new campaign called "Vitality" - with the stated goal of "building visibility and facilitating dialogue among Baby Boomers." Kudos to Marketing Director John Starkey for realizing that the population of the country is aging and they should be targeted. And Yahoo does index high with Boomers. But I think we're putting lipstick on the pig. It isn't an "experience" for Boomers. It's a graphic around the usual Yahoo news and games content. How does the cr… Continue

Exploritas is the new name chosen for the very successful Elderhostel program. The program offers nearly 8,000 educational tours in every state and over 90 countries. The Elderhostel program has been the not-for-profit leader in educational travel since 1975, and has effectively targeted seniors who value in-depth, engaging travel experiences. Read more from President James Moses: http://www.exploritas.org/about/pres_blog.asp?cm_sp=Right%20Column-_-PlugsNewHome1108-_-brand_age.

We have learned… Continue

The only bright spot in being "de-risked" by JWT in January was the idea of a relaxing summer. And then we launched Continuum Crew - Engaging Consumers > 40. And we haven't had time to catch our breath since! We are grateful for the clients who chose to join us, and the new clients we have added along the way. Most of all, I am thankful for the three colleagues from JWT BOOM who joined me as partners in this venture: Amy LaGrant Ruff, Patrick Mercier and Jim Wood. They are amazing, client foc… Continue