Les Harris's Page

Leslie M. Harris, Ph.d

The Boomer Report
A quarterly survey of trends and changes in the buying behavior and attitudes among Seniors, Matures and Boomers. Published from 2004 to 2006.

Author & Editor of two books (both available for purchase through the Boomer Authority™ [Book Store]:

After Fifty – How the Baby Boom will Redefine the Mature Market Paramount Publishing, Ithaca, N.Y.

After Sixty – Marketing to Baby Boomers, Reaching Their Big Transition Years with co-editor Michelle Edelman;
Introduction by Lori Bitter, Partner, J. Walter Thompson, Mature Market Group
Paramount Publishing, Ithaca, N.Y.

WorkshopIn 2006, with Gerry Linda he organized a workshop in Chicago entitled "Beyond the Boomers: The Transition Years." For copies of the presentations, contact Mike Gerecht at
Mgerecht@cdpublications.com

Quarterly Omnibus Survey
In 2007 he joined with NSON Opinion Research to conduct a quarterly omnibus survey. The research explored perceptions and attitudes among Seniors who have reached traditional retirement age and are transitioning into their sunset years and those in their fifties and sixties who have come of age during the years that followed World War II.

Work Experience
His experience includes working as a Senior Marketing Analyst at the Conference Board, as a Research Analyst at the Corporation for Public Broadecasting, as a Financial Analyst for Doubleday & Company, Research Analyst at Western Electric and Research Director at Hansen Advertising. (Hansen specialized in bank marketing and advertising).

Academic Background
Undergraduate concentration in Economics at Princeton University and Graduate studies in Political Science at New York University, including the rank of University Professor at Adelphi College, where he established the graduate school statistics curriculum. He has also taught courses in Marketing Marketing Research and Business Forecasting at Pace University and Fairleigh Dickinson University.

Honorary positions
For many years he was the Vice Chairman of the Research Committee of the Savings Institutions Marketing Society of America. Dr. Harris also served as President of the Product Development Management Association. "Serving People With A Professional Interest In New Products."

Summary of Services:
> Providing meaningful research in communicating with the Boomer and Grandparent Consumer.
> Providing meaningful research in developing new products – adding to existing products.
> Providing meaningful research to increase the effectiveness of your advertising.
> Providing a full range of research services, including the design and analysis of both qualitative (moderating) and quantitative projects.
> Providing secondary research as needed.
> On-site availability when needed.

For more information, visit Boomers and Beyond