Joanne Fsadni's Page

PERRIE MENO-PUDGE® is a grown up cartoon for women at midlife.

Created by Barbara Kimmel and Joanne Fsadni, two long-time (now baby-boomer) friends and corporate graphic designers in New York City. The character was created one evening while out to dinner with their families. Their husbands were talking about fixing something, their kids were nudging each other and the designer duo were lamenting about the ‘joys’ of life at midlife. They took pen to napkin and by dessert they had imagined a family with PERRIE MENO-PUDGE® as its lead character. Using frustration at memory loss, body change and a bloated to-do list (to name a few) they changed midlife into an experience they could laugh at by using life’s lemons to make lemonade, adding an extra dose of lighthearted creativity. They had stumbled into a midlife career change that would take them from the boardroom to the world of the entrepreneur.

Their quick sketch soon transitioned into a growing business that includes gifts and novelties for the midlife woman. PERRIE MENO-PUDGE® also appears in local women's newspapers, glossy magazines, and across the Internet on websites, social networks and blogs.

www.perriemenopudge.com