Reaching and Engaging Buyers of Senior Care Products
Information
This is a group for companies that sell products or services that relate to the aging population. Specifically, lets share ideas that lead to improved online visibility, web site traffic and search rankings - the core metrics of marketing today.
Website: http://www.seniorcaremarketer.com/SellingToSCM_SCM_eBook.pdf
Members: 36
Latest Activity: Mar 11
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Discussion Forum
Can marketers use the no-increase in COLAs to their advantage?
I'm working on a story for "Selling to Seniors," which covers marketing to Boomers and seniors, and was wondering if the idea that the federal government not raising the cost of living for those…Continue
Started by Buzz McClain Oct 14, 2010.
Our Business of Aging Blog
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Comment Wall
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Comment by rein tideiksaar on March 11, 2013 at 11:07am -
My latest ‘fall prevention’ e care diary blog: Can Fall Monitoring Technology Keep Elders Safe?
http://www.ecarediary.com/Blog684/Can-Fall-Monitoring-Technology-Ke...
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Comment by Patricia Patton on January 20, 2012 at 3:54am -
Hello
I just foundthis group. Wonder if you might be conducting something like this again in near future (“Engaging Baby Boomers: The Communications Tools, Technologies and Strategies”). I wish to add the sale of motorize scooters to my services. Anyone have any insights they might share with me.
Thank you in advance.
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Comment by Mark Willaman on February 17, 2011 at 6:21pm -
New eBook. The Right Mix: A B2B Marketing Allocation Guide for 2011. Free Download Here: http://bit.ly/mktg_allocation
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Comment by Lori La Bey on November 30, 2010 at 11:07am -
If you have prodcuts, services or tools for Caregivers and those dealing with memory loss, lets chat. I have a free resource website your services might be a good fit for. Here's the url if you want to check it out
www.AlzheimersSpeaks.com
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Comment by Carol Marak on July 26, 2010 at 11:46am -
Thank you so much for uploading the presentations... I loved the content.
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Comment by Mark Willaman on July 22, 2010 at 12:54pm
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We had about 150 attendees at the webinar today. Moderated by Nancy Shonka Padberg (CEO, Navigate Boomer Media) Lori Bitter (President, Continuum Crew) and I spoke about the senior care and Boomer market and how to gain and hold your share of this booming marketplace. We did not record the webinar but….
My slides here: http://www.seniorcaremarketer.com/downloads.htm
Lori Bitter's here: http://www.boomersblog.org/
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Comment by Mark Willaman on July 7, 2010 at 10:27am
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Boomer Authority™ and the International Mature Marketing Network have partnered to produce an informative and compelling Webinar titled “Engaging Baby Boomers: The Communications Tools, Technologies and Strategies”
What you can expect to Takeaway!
- Gain insights on how to leverage the communication tools, technologies and employ proven strategies
- Learn how to communicate your company’s value proposition directly to baby boomers and seniors
- Extend and expand your brand equity in ways that create brand loyalty
Mark Your Calendar! Date: July 22, 2010 | Time: 9:00AM (PST) / 12:00PM EST. Register Here!
https://www1.gotomeeting.com/register/643111048
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Comment by Valarie C. Cascadden, PhD, LMFT on June 27, 2010 at 8:14am -
Thumbs up. WE are the wise women, the crones (comes from the same root word "crown") that scholar Marion Woodman speaks of. Our families, our world needs our strength, wisdom, and experience.
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Comment by Mark Allen on June 26, 2010 at 10:59am -
Just created the following blog post and added a short terrific video by Marti about how marketers are missing the opportunity to connect to Baby Boomer Women.
Forget Your Weaknesses~Focus On Your Strengths by Marti Barletta
© 2013 Created by Martin D. Diano.
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