Boomer Authority™

Reaching and Engaging Buyers of Senior Care Products


Reaching and Engaging Buyers of Senior Care Products

This is a group for companies that sell products or services that relate to the aging population. Specifically, lets share ideas that lead to improved online visibility, web site traffic and search rankings - the core metrics of marketing today.

Members: 36
Latest Activity: Sep 3, 2013

Improve Your Marketing - Sign-up for 20-Minute Demo of is the exclusive online marketing and PR provider for Boomer Authority™ Association. helps companies reach the myriad of buyers and decision-makers throughout the senior care space by combining databases of marketing and public relations opportunities with press release distribution, campaign management and social networking tools.

Boomer Authority Members Receive a 20% Discount off Their SeniorCareMarketer.Com License(s).

Learn more and schedule your demo today!

Discussion Forum

Can marketers use the no-increase in COLAs to their advantage?

I'm working on a story for "Selling to Seniors," which covers marketing to Boomers and seniors, and was wondering if the idea that the federal government not raising the cost of living for those…Continue

Started by Buzz McClain Oct 14, 2010.

Our Business of Aging Blog

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Comment Wall


You need to be a member of Reaching and Engaging Buyers of Senior Care Products to add comments!

Comment by rein tideiksaar on March 11, 2013 at 11:07am

My latest ‘fall prevention’ e care diary blog: Can Fall Monitoring Technology Keep Elders Safe?


Comment by Patricia Patton on January 20, 2012 at 3:54am


I just foundthis group.  Wonder if you might be conducting something like this again in near future (“Engaging Baby Boomers: The Communications Tools, Technologies and Strategies”).  I wish to add the sale of motorize scooters to my services.  Anyone have any insights they might share with me.

Thank you in advance.

Comment by Mark Willaman on February 17, 2011 at 6:21pm
New eBook. The Right Mix: A B2B Marketing Allocation Guide for 2011. Free Download Here:
Comment by Lori La Bey on November 30, 2010 at 11:07am
If you have prodcuts, services or tools for Caregivers and those dealing with memory loss, lets chat. I have a free resource website your services might be a good fit for. Here's the url if you want to check it out
Comment by Carol Marak on July 26, 2010 at 11:46am
Thank you so much for uploading the presentations... I loved the content.
Comment by Mark Willaman on July 22, 2010 at 12:54pm
We had about 150 attendees at the webinar today. Moderated by Nancy Shonka Padberg (CEO, Navigate Boomer Media) Lori Bitter (President, Continuum Crew) and I spoke about the senior care and Boomer market and how to gain and hold your share of this booming marketplace. We did not record the webinar but….

My slides here:

Lori Bitter's here:
Comment by Mark Willaman on July 7, 2010 at 10:27am
Boomer Authority™ and the International Mature Marketing Network have partnered to produce an informative and compelling Webinar titled “Engaging Baby Boomers: The Communications Tools, Technologies and Strategies”

What you can expect to Takeaway!
- Gain insights on how to leverage the communication tools, technologies and employ proven strategies
- Learn how to communicate your company’s value proposition directly to baby boomers and seniors
- Extend and expand your brand equity in ways that create brand loyalty

Mark Your Calendar! Date: July 22, 2010 | Time: 9:00AM (PST) / 12:00PM EST. Register Here!
Comment by Valarie C. Cascadden, PhD, LMFT on June 27, 2010 at 8:14am
Thumbs up. WE are the wise women, the crones (comes from the same root word "crown") that scholar Marion Woodman speaks of. Our families, our world needs our strength, wisdom, and experience.
Comment by Mark Allen on June 26, 2010 at 10:59am

Just created the following blog post and added a short terrific video by Marti about how marketers are missing the opportunity to connect to Baby Boomer Women.
Forget Your Weaknesses~Focus On Your Strengths by Marti Barletta

Members (36)





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