There are 78 million Baby Boomers in the U.S. and well over 300 million worldwide. The challenges and choices they face are as vast and deep as is their numbers. But so are the resources Baby Boomers are using to find help.

In ever increasing numbers Baby Boomers are utilizing social media to communicate with family and friends, collaborate in teams and cooperate with anyone they choose anywhere, anytime.

The 46-64 Boomer Initiative™ is an ecosystem of web destinations, social networking communities, and social tools to help Baby Boomers spark conversations, solve problems and discover new solutions.

Empowered and emboldened Baby Boomers want to discuss products and companies, write their own news, and find their own deals.

Social media in all its forms, is global, unstoppable and powerful.

The web destinations, networking communities, and social tools that are alliance partners in The 46-64 Boomer Initiative™ help to contribute to the way Baby Boomers work, live, play and learn.

Our Current Initiatives:
@BoomerAuthority
Boomer Authority™ [Book Store]
Baby Boomer [Knowledge Center]™
Knowledge [base]™
Boomer Authority™ [Publishers' Advertising Network]
Boomer Authority ™ [Career Center]

Future Activities in Development
Boomer Authority™ [Polls & Surveys] - February '10
Boomer Authority™ [Talk Radio] - March '10
Boomer Authority™ [Speaker's Bureau ] April '10
Boomer Authority™ [Special Events] March '10

Display of the distinctive Boomer Authority™ badge on a website, blog or social networking community acknowledges participation in one or more programs of The 46-64 Boomer Initiative™, and a commitment to collaborate with like-minded professionals/organizations worldwide who provide products and services to the 50+ active aging Baby Boomer marketplace.

Our Members are dedicated to helping Baby Boomers worldwide with quality products, superior services and first rate facilities to the 50+ active aging Baby Boomer marketplace. You are encouraged to browse through their professional profiles and contact them with your questions.

Boomer Authority™ is the initial program of The 46-64 Boomer Initiative™.

Country Chairpersons



Kim Walker, Founder & CEO
Silver Group - Asia
ASEAN Countries


Des Walsh
DesWalsh.com
Australia


Saskia Wijngaard, President
Everything 4 Seniors
Canada


Luis Miranda - President
Boomers Abroad
Mexico


Sharon Buckland
New Zealand


Lynda Smith
Refirement Network
South Africa


Richard Ciechan
In My Prime
United Kingdom


Nancy Shonka Padberg, President
Best Boomer Towns
USA

Persons interested in representing their country as a Chairperson or for information about how you and your organization can become involved in this global initiative, contact Martin Diano.

Over 100 members of Boomer Authority™ have been featured as special guest contributors on Baby Boomer [Knowledge Center]™, providing high-value articles, commentary and/or essays on Boomer-specific topics. On occasion, BB[KC] has rebroadcast radio talk show programs. And some members are regular columnists with their own branded column (name/logo).

BB[KC] wants to extend an invitation to all members of the Boomer Authority™ community to participate as a special guest contributor, become regular columnist or, if you have a published book, possibly a serialization.

Interested members may contact Martin Diano by email or telephone at 520.280.3462.




Navigate Boomer Media’s Partnership with Boomer Authority™ Makes Them the Largest U.S. Baby Boomer Rep Firm

Online media rep firm Navigate Boomer Media has signed an exclusive agreement with Boomer Authority™ to provide representation to members that publish rich content websites, blogs, and social networking communities targeted at the baby boomer generation. Advertisers and marketers will now have one source to reach over 2 million unique baby boomer visitors from original content publishers.

“With so many distinguished Baby Boomer oriented publishers actively participating in Boomer Authority™, we have been searching for representation that could bring more added value than a generic rep firm.” said Martin Diano, creator and founder of Boomer Authority™. “Navigate Boomer Media’s exclusive focus on original content publishers for the Baby Boomer generation and their deep knowledge of the market made them a perfect fit.”

“We’re excited about the opportunity to represent Boomer Authority™. They bring one of the largest networks of high quality original content publishers under our representation. We look forward to bringing targeted advertisers and generating high revenue for Boomer Authority™," said Nancy Shonka Padberg, CEO of Navigate Boomer Media. “We can now offer advertisers and marketers one source to reach millions of baby boomers online, broadly or segmented. Ultimately, advertisers will be able to see greater ROI due to the high quality, original content of our clients.”

For complete details about how the program works and to enroll your site,
go to >> Navigate Boomer Media

Boomer Authority™ [Career Center]

Boomer Authority™ Association has entered into a joint venture with JobsOver50.com, whereby the nation’s largest 50+ job site will become the association’s official Career Center. The collaboration is designed to offer a valuable job posting service to members of Boomer Authority™.

Boomer Authority™ has entered into an alliance partnership with SpeakerMatch™ - a service that matches professionals with speaking engagement opportunities.

Here’s two examples about how it works: 1] meeting planners, event producers, conference organizations post “open calls for speakers” on the SpeakerMatch™ site. Or 2] they proactively enter a search query by keyword or area of expertise, i.e. baby boomers, active aging, eldercare, midlife crisis etc.

Unlike a conventional speaker’s bureau, you are empowered to screen your OWN opportunities! Someone else does not decide if a possible speaking engagement is appropriate for your area of expertise…and you are able to make DIRECT contact with the organizers!

There is a modest fee to participate and register in the SpeakerMatch™ program which, they say, can be amortized with a single speaking engagement.

Three key components of the program include:
>obtaining 30-50 speaking leads per month and the ability to be notified by e-mail when a new engagement opportunity matches your unique skill set.
>a listing on the SpeakerMatch™ home page, and in its Speaker Showcase, in which you will be rotated on a random schedule as a "Featured Speaker."
> a web page with the capabilities to edit your personal profile on-demand 24/7.

Click HERE to read the actual listings that registered SpeakerMatch™ members were able to apply for.

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From PR Web: An awesome service for Boomer Authority™ members looking to maximize their public relations budget. Click the link below for more information.
PRWeb Press Release Marketing

Supported by the expertise of over 700+ professionals/organizations, Boomer Authority™ has launched a social media communications tool called @Boomer Authority.

Register today as a Boomer Authority™
Join the community of experts on boomer-related issues and enjoy the benefits of participation!

The underlining concept of @BoomerAuthority leverages Twitter to showcase participating member professionals to an increased audience of baby boomers who have an immediate need for information. At its most basic, it is an “ask the expert” program. @Boomer Authority is a free, two-way communications channel between a potential buyer/client and, you, the professional.

The initiative also includes:
> a nifty looking feed widget, which will expose your blog/website to even more potential eyeballs

> @BoomerAuthority instructional/promotional website for boomers to learn how to access the professional community

The objective from a baby boomers perspective also has one very simple value premise:

> to connect baby boomers to a professional community that specializes in the 50+ active aging marketplace using social media to empower them to ask questions on a full range of issues.

After reading how the program works, and you want to participate as a Boomer Authority community expert, click Join and enter your professional profile.